Billy Winters Log Cabin, 1912

Double-sided card promoting local establishment: Billy Winters Log Cabin. The front shows the interior view at SW 3rd Ave and Morrison St with kegs, two men, and multiple bottles displayed. The back of the card features text under the heading ‘DON’T KNOCK’ and lists Winters’ contact information.

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Read full text below:

“Don’t Knock. If there is a chance to boom business, boom it. Don’t be a knocker. Don’t pull a long face and get sour on your stomach. Hope a bit. Get a smile on you. Hold up your head. Get a hold with both hands. Then pull. Bury your hatchet. Drop your tomahawk. Hide your little hammer. When a stranger drops in tell him this is the greatest town on earth. It is. Don’t get mulish. Don’t roast. Be jolly. Get popular. It’s dead easy. Help yourself along. Push your friend with you. Soon you’ll have a whole procession. Be a good fellow.

No man ever helped himself by knocking other people down. No man ever got rich trying to make people believe that he was the only good man on earth. You can’t climb the ladder of fame by stepping on other people’s corns. They’re their corns, not yours. And they’re tender. Keep off the corns.
All men are not alike. Once in a while you may find one who is very much alike. But some are different. You’re not the only shirt in the wash. If you don’t like their style let ’em alone. Don’t knock. You’ll get used to it. There’s no end of fun in minding your own business. And it makes other people like you better. Better have others get stuck on you than get stuck on yourself. Nobody get stuck on a knocker. Don’t be one. Be good.

Billy Winters, Proprietor. 167 Third Street, near Morrison
Portland, Oregon”